Meet the Owner

Hello There! I’m Timery La’Chelle

Founder & CEO of Shady Eyes Co.

What started as a personal love for sunglasses has grown into a brand dedicated to helping people express themselves through fashion, confidence, and individuality.

Shady Eyes Co. was established in June 2020 with a simple vision: to offer stylish, high-quality eyewear that helps people create a look that feels uniquely their own. Sunglasses have always been one of my favorite accessories because I believe a single pair of frames can completely transform your style, confidence, and persona. I wanted to share that feeling with the world.

In 2021, we opened our very first brick-and-mortar location, giving us the opportunity to connect with our customers face-to-face and introduce them to the heart behind the brand. As we continued to grow, we relocated to Hickory Point Shopping Mall, where we spent the next three years building a loyal community, establishing credibility, and creating memorable shopping experiences. Those years allowed us to showcase not only our products but also the passion, purpose, and personality behind Shady Eyes Co.

In 2024, we made the exciting decision to transition to an online-only business. This move allowed us to expand our reach and bring the Shady Eyes Co. experience to customers everywhere. While our storefront may have changed, our mission remains the same: to help people discover eyewear that makes them feel confident, stylish, and unapologetically themselves.

Along this journey, I’ve learned that there are countless people who share my love for sunglasses—people who understand the power of one accessory to elevate an outfit, make a statement, and create an entirely new vibe. That’s why Shady Eyes Co. is more than a sunglasses company; it’s a community of individuals who aren’t afraid to stand out and embrace their unique style.

Today, we continue working toward our goal of becoming the go-to destination for fashionable eyewear for every occasion. We don’t just focus on stylish frames—we are committed to durability, craftsmanship, and creating products our customers can truly enjoy and depend on.

As we celebrate six years of Shady Eyes Co., I am incredibly grateful for every customer, supporter, and friend who has been part of this journey. Your support has helped turn a passion into a thriving brand, and I can’t wait to see where the next chapter takes us.

Thank you for being part of the Shady Eyes Co. family.

Our Motto

We Eye-Dentify Fashion.
Change Your Persona with a New Eye-Dentity.

— Timery La’Chelle
Founder & CEO, Shady Eyes Co.